exciting

When someone rises to the challenges brought by the digital media and is able to come up with a simple, well thought through, no-bullshit, relevant solution.

I have posted about Pleon's work before, but here is an update, and a PDF file explaining exactly how it works. I am sure in 10 years from now, if they market it smartly, we will speak of Gianni and his crew as the guys who reinvented PR. Kudos.