On the one hand it's amazing to see how much you can figure out with regression analysis, cluster analysis, conjoint, etc... On the other hand, there is a feeling that there are things that this number-crunching will never manage to capture, i.e. the infitite subtleties of how the human mind responds to persuasion. Or perhaps it can? Is advertising an art, or is it a science?
2 comments:
Both art and science, that's what makes it interesting :-) How are things with you?
Hey! our man in California, good to see you here.
Not too bad my friend, not too bad. Relentlessly looking for what's next :)
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