The first was the Brand Management course at LBS, which sadly has gone by very quickly. Absolutely ex-tra-or-di-nary: 30 hours of class to get branding like I never did before, and to realize the job of a brand managemer, providing it's on the right brand, can actually be rather exciting.
The credit goes entirely to the professor, Mark Ritson, who is an incredibly experienced, talented and entertaining teacher. It would be a tragedy if LBS, for whatever reason, was to loose this man.
The second interesting thing was actually part of the Brand Management course, but it was so special to me that it deserves a mention on its own: on Thursday evening we had Emily Richards as a guest speaker.
Emily is an alumna of LBS, currently brand manager on Cadbury Dairy Milk. She told us the story of how the best piece of advertising in 2007 came about, thanks to a very good brand strategy and an extraordinary creative idea. Without going into too much detail, I had literally goosebumps when she told us how close the campaign came to be killed off, and how hard the team had to fight to keep it alive. Chapeau.
Finally, the third interesting thing, at least to me, is that the recruitment season has started again on a positive note. There was an important interview last week, there will be one this Friday and there will be one next Tuesday. All of them with different, super interesting agencies. December was a hard and long month and I was really tired of interviewing, but for the first time in a long while I now am actually quite looking forward to it.
1 comment:
Glad you liked Brand Management, that was one of my favourite classes too, Mark kicks some serious a**!
Good luck on the interviews, keeping fingers and toes crossed.
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