Monday 21 January 2008

MBAs: not just after money

I received from Hill&Knowlton (big PR agency) a copy of their report "Reputation & the War for Talent"*. It is a very interesting survey of 527 MBA students and their career priorities.

The main message seems to be that MBAs will consider the 'reputation' of an employee as an important factor determining its attractiveness. Hence, according to H&K, building a strong corporate reputation is important in order to attract and retain talent.

Off course the big assumption, I would argue, is MBAs=talent (:-)), but apart from that it is a very interesting perspective. More can be found here.
--

* by the way: I appreciated that they first asked for permission and then emailed the report. Shows an uncommon appreciation of some basic netiquette principles. well done.

No comments: