The main message seems to be that MBAs will consider the 'reputation' of an employee as an important factor determining its attractiveness. Hence, according to H&K, building a strong corporate reputation is important in order to attract and retain talent.
Off course the big assumption, I would argue, is MBAs=talent (:-)), but apart from that it is a very interesting perspective. More can be found here.
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* by the way: I appreciated that they first asked for permission and then emailed the report. Shows an uncommon appreciation of some basic netiquette principles. well done.
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