The finance geeks will certainly find something to argue with the valuation, discount rates, etc ... but I can't help thinking that this is an extremely clever methodology for a branding consultancy to have developed (pp. 50-51 of the PDF report), as well as one of the most fascinating reads around if you are interested in brands. (note to self: invite them to LBS next year).
This year, probably biased from my internship, I noticed that no major pharma company has made a decent place in the rank (except J&J at #90, but are they really pharma?).
Think how big some pharma companies are! Think how many million people use their products every day! Think how important those products are to their lives! Is pharma getting it wrong?
No comments:
Post a Comment