First sunny weekend in months, spent preparing for the Suffolk Coast bike ride coming up this weekend. Lots of cycling, followed by (nearly) successful front derailler maintenance and (largely) successful front wheel straightening. I am quite proud of these achievements, given that I usually am pretty useless at repairing stuff.Today - Monday - back to work. Big presentation in the afternoon to get buy-in on strategy form Lady at 'international' (very smart!). I used Aaker's strategic marketing audit framework, from John Roberts Advanced Marketing Strategy course this year. It went down very well. I couldn't help noticing that the same presentation done one year ago would have met a lot more resistance. Perhaps in the end the MBA is starting to pay off?
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