Showing posts with label bank of ideas. Show all posts
Showing posts with label bank of ideas. Show all posts

Wednesday, 28 May 2008

Nike+ better

Ok. I spent a lot of money on Nike kit recently. Partly for research, partly for brown-nosing, partly because I like it. The best piece of kit I find is the Nike+ sportsband. I love the way technology makes my running gear better. I love that it lets me plot my runs, map them, keep track of them, share them with my friends back in Milan and see who is fattest and slowest. So you thought there was no room to innovate in running shoes? wrong!

But there are some limitations I think.

About a month ago I put down a little training program in order to run from zero to 5k comfortably in one month. The screenshots below show my progress:





The following thoughts spring to mind:

  1. I am painfully rubbish. Although I am running quite regularly (green bars) I am behind on my program (blue bars). That's my problem I guess.
  2. But hey: I am actually doing quite a lot of cycling. Last week I rode 225k and didn't run. (yeah ... I am on a 4 months holiday)
  3. Hey. I am also swimming regularly. Yesterday 2k. Normally about 6-8k/week.
  4. I am sure there are a lot of people who run, cycle and swim. Not just triatletes, but also normal people who try to get/keep fit like me.
So I am thinking that it would be great to have a sort of Triathlon Nike+ that
  1. Does exactly what Nike+ does for running
  2. Integrates with my bike computer, to let me plot my cycling workout and share it with others online
  3. Works for swimming, for example by helping me keep count of how many lanes I swim (I tend to forget), my speed, etc ... and lets me sink all the above online.
... would be great

Wednesday, 28 November 2007

Project: The collaborative bank of ideas

I scribbled down a project idea that has been playing in my mind for a while. I am looking for comments/reactions, as well as help to bring it to life. Everyone is welcome.



Title:

the collaborative bank of ideas (or bank of eureka moments)

Situation:
My experience in advertising is that having good ideas is very
important. I suppose it's the same in many other jobs, but
particularly in those with a high creative component: advertising,
marketing, marcom, design...but perhaps even engineering, science,
architecture, academia...

Problem:
When you have to come up with ideas all the time, you tend to notice
that ideas often come at the wrong time. And by the time you get to
work on them (if you ever get there) they are gone forever.

Example 1: You are working on a new campaign for clothing. It's late
at night and all you can think about is food. And perhaps you have a
great idea for a new pasta brand but you are just too busy working on
clothing to develop it, so that by the time you get to work on pasta
you'll have forgotten your idea. Or maybe you'll simply never find the
time to work on it, and that potentially great idea will never see the
light.

Example2: you are at the pub with your mates and you come up with a
great concept. You think it deserves some work, but you have a drink
too many and by the morning you have forgotten what it was about. Idea
gone, forever.

Solution:
A website, where you can quickly type your idea, maybe by uploading a
video or photo that explains it, or perhaps by just recording a quick
voice message from wherever you are.

Ideas are tagged, so you can find them when you are working on your
next project and you need inspiration.

You can choose to keep your ideas for yourself, on your page, or to
make them public by sharing them with groups of friends or with the
whole wide world (and this is really exciting, because it can become a
big bank of ideas, with a search engine on top!)

Site initially targeted to a particular professional community (eg
advertising) in order to allocate resources, but then can be extended
to neighbouring communities.

Business model:
Initially none: its just for fun. Later perhaps advertising funded or
maybe even auction based

Team needs:
Tech development
Advocates in the industry
Anybody else who wants to help

(update: I just found that it's been done, but it's horrible IMHO http://knownetgrin.honeybee.org/idea_bank.htm)