Friday 31 August 2007

nice conclusion (almost) to the summer internship

Big day yesterday: Final presentation for all the MBAs, followed positive feedback and pub lunch with the other MBAs. In the afternoon, back half-drunk into the office and received job offer. Sense of accomplishment.

The rest of the MBAs are leaving today but for some obscure and somehow depressing reason I am staying for one more week. I long for a holiday, and I am going to miss them in the office.

At least the agenda for next week is interesting: they want me to present the project to the company's board to ask for funding for my project. I have never presented to a board and never asked for money so high up, so it's yet another new experience for me. Highlight of the week however is the company day of sport and fun on Friday. I can not wait to compete in the "health and safety quiz" :)

cool!

Thursday 30 August 2007

internet well done

Several years spent working in a variety of digital agencies.
The recurring debate has always been around how the internet will fundamentally change the way we consume information, entertainment and the way we relate to each other, and how companies need to find new ways to relate to their audiences.

An interesting idea, but to be honest, whilst a lot of people are good at asking the question, very few are able to provide a credible answer.

So you imagine my surprise when I went back to look at what my first agency - Pleon: a PR group - are doing these days, and I found that not only they are approaching the question in a very interesting way ... but also they are, I think, very close to providing a credible answer.

Well done Pleon.

Tuesday 28 August 2007

Do office politics really stink?

Work was quite today, so I had a chance to reflect on office politics.

This summer has been my first experience in a large company. Until now I have only worked in very small enterprises. One of the things that are apparent when you enter this place - as with any company this size I suppose – is the extent to which politics are pervasive of office life. People are consciously aware that success here is not just about what you can do, but also about how you can work with people, who you know and who you are friends with.

The nicest explanation of office politics has been offered to me by one of my managers. She argues that as your career progresses an increasing proportion of your time should be spent ‘doing politics’, i.e. talking to people, coaching your team, entertaining relationships, building friendships. She sketched it down on a diagram:



I have to say I don’t mind this view. It is easy to give politics plenty of negative connotations, but I find that as with any large organization or community, a large corporation needs to be governed with a certain degree of consensus, hence why politics are so important.

I guess what people don’t like is when politics get in the way of getting the right thing done, because this or that manager has a ‘hidden’ agenda. (We are all familiar with the situation and with the frustration).

Today I was trying to think about this negative side of office politics in terms of a ‘principal-agent problem’, and in particular as ‘moral hazard’. I went back to last term’s class notes and here is what they say:
  • Principal-agent problem “arises because managers / workers (the agent) will maximise their own utility instead of maximising the owner's (the principal) utility”.
  • Moral hazard “is the case where an individual has an incentive to deviate from the contract and take self-interested actions because the other party has insufficient information to know if the contract was honoured”.
(Prof. Dennis Oswald, London Business School – management accounting lecture notes).

If this interpretation is correce, then office politics per se are not bad. Perhaps what’s needed in a large organization, i.e. one that requires loads of politics to be governed, is even closer attention to aligning the incentives to the interest of the principal to overcome the potential agency problem.

In conclusion: office politics stink because they are poorly managed. (?)

Monday 27 August 2007

almost time to be a student again

Two weeks to go and the interniship will be over. From what I can read on portal the 09's are already there and going through induction. I am getting with my mind back to being a student: need to organise media club kick off meeting for mid september, need to recruit people to help with the media summit organisation, need to get binders for the first block weeks, need to go to the windsor, need to find flat for the big move back to London .... cool!

Tuesday 21 August 2007

No new experience is time wasted

If there is one big lesson I am learning with this internship is that no new experience is time wasted. I spent the last day travelling around the country with a sales representative, meeting doctors and learning what pharmaceutical sales are all about. Now, becoming a sales rep is probably not going to be my lifetime career ambition, but that is probably why it has been a such a rare and interesting opportunity. Now that I think about it, this has been a bit the common thread of this summer experience: having the once in a lifetime opportunity to learn about things that otherwise I would have never come across. Whether or not I get offered and decide to accept a job here, this opportunity alone is worth a two-years MBA as opposed to a one-year. (I shall write more about this in a couple of weeks time).

Saturday 18 August 2007

the world's fastest edamame eater



Had sushi with Stefi today in Cambridge. Then wend CD shopping. Nice.
(tune: Quick Ate, Wynton Marsalis)

Thursday 16 August 2007

ATTENTION PLEASE, ATTENTION PLEASE!











"ATTENTION PLEASE, ATTENTION PLEASE!
The fire alarm will be tested shortly. Do not evacuate. If this message or the subsequent fire alarm are not heard clearly, please report the situation to the help desk"

(AHAHA! this message is broadcasted, very loudly, every thursday at 11.40. I've heard it so many times already, but it still cracks me up)

Sunday 12 August 2007

Twickenham: one thing I love about this country



One of the things I enjoy the most about this country is rugby at Twickenham. It's my second time since I moved to England. I have to admit I don't yet appreciate all the subtleties of the game, but I love the experience. Twickenham is the temple of rugby, and there is something magic about going to an international sports event with an 80,000 crowd drinking and singing together, and even applauding the opponents when they manage a good play. Despite the appearances, Rugby is an incredibly civilized game and watching it live tells you a lot about this country. So far from the reality of live football in Europe!

Thursday 9 August 2007

consumer insight

I was trying to explain to someone at work today why spending money on market research to gather a consumer insight is something worth doing, but it's hard to explain in words. I guess this ad (a masterpiece, IMHO, although not exactly the latest) does a better job at it.

Wednesday 8 August 2007

charities demand ban on baby milk ads - what's wrong with this country?

From BBC news:

"LONDON: Children's charities in the UK are demanding a ban on the advertising of all formula baby milk. They say such marketing is responsible for mothers giving up on breast feeding their infants before the recommended six months. " [...] "The NCT's Belinda Phipps compares the behaviour of baby milk manufacturers to that of tobacco companies in devising ways to circumnavigate restrictive advertising legislation"

I don't get it. why do people attribute so much importance to advertising? and why do they think that banning it will solve the problem?

(full article here)

Tuesday 7 August 2007

Young idea about to take off. Quick!! shoot it down!

I have to admit I only discovered facebook a few weeks ago. Somewhat shameful for an alleged eMarketing expert, but I guess I never had time.

Anyways: one of the first things I thought when I first landed on the site was "what a great advertising platform this is". Advertising finally lands in the land of peer recommendation. A dream for advertisers (and for users too, IMHO).

Like always when you attempt something new however, there can be a few initial hiccups. You don't necessarily get it right the first time.
In this case, some unlucky media planner, having bought blind placements on facebook(*), ended up with their clients ads on a coulpe of undesirable pages displaying content from the BNP (an extreme right-wing political party). The media pore a few liters of petrol on the fire, and you end up with a ridiculous situation in which most major advertisers are pulling their ads from facebook tout-court, rather than addressign the problem more 'surgically'.

A new idea, which coudl have been really great if given time to develop, has probably been killed whilst still young. how sad!

--
(*) In simple terms, blind buy is pretty common in online advertising, although possibly not the most sophisticated buying models. You select a site or a network of sites that you deem are appropriate to place your ads on (because of affinity with your target audience, cost-effectiveness, etc) but you don't know exactly what the content of those sites will display at the moment your ads are live. By the way ... this doesn't happen only on facebook. A miriad of other sites sell ads based on the same principle, including the famous AdSense from big brother Google.




Monday 6 August 2007

you have to love this

Now, perhaps this isn't the newest thing around, but I just downloaded the google maps application to my Nokia phone, and it is amazing! so easy to use, I guess I will never get lost again on my bike in the middle of the english countryside. Only I feel bad that my life is gradually being owned by big brother Google. Can someone please wake up and be as cool? (or maybe should I?)

schoolboy mistake!

Friday: I have a chat with eMarketing consultant about my internship project. Very smart guy. I take him trhough my (initial, draft, rough, early stage) strategy to get his input on what kind of marketing research he recommends we should undertake if we went in that direction. We have a plesant chat.

Monday: I arrive in the office. Consultant has recapped our conversation in a 2-pages-long email. He sent it to the whole brand team in 2 countries, agreeing on actions, next steps, the whole sheebang! One person in the group has then forwarded the 2 pager email to Big Lady at the international group (the guys with the money), with a further page of comments and further actions agreed.

My draft strategy is no longer draft!!!! BUGGER!

Saturday 4 August 2007

Saturday morning: All looking good

Came back last night from B to spend the weekend at home, after a busy exciting week spent battling for my internship project.
It's finally sunny in England too and we received great news last night from Stefi's side of things: after a few pretty rough months it looks like next year will be great!
Seems like all there is left to do, at least for a while, is lay in the sun and enjoy :)

Wednesday 1 August 2007

This one is going to kill me

I just signed up to the Oxford to Cambridge bike ride on sept 30th. 89miles = 143.2km. AHAHAHAHA I will never make it! The ride is organised by the British Heart Fundation. If you want to sponsor them you can do it here https://www.bhf.org.uk/my_sponsorship_page.aspx?p=86513