Monday 6 August 2007

schoolboy mistake!

Friday: I have a chat with eMarketing consultant about my internship project. Very smart guy. I take him trhough my (initial, draft, rough, early stage) strategy to get his input on what kind of marketing research he recommends we should undertake if we went in that direction. We have a plesant chat.

Monday: I arrive in the office. Consultant has recapped our conversation in a 2-pages-long email. He sent it to the whole brand team in 2 countries, agreeing on actions, next steps, the whole sheebang! One person in the group has then forwarded the 2 pager email to Big Lady at the international group (the guys with the money), with a further page of comments and further actions agreed.

My draft strategy is no longer draft!!!! BUGGER!

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